课程信息

The football business has entered the digital age. Clubs are using personalized content as the new driver of media revenue streams. Advanced technologies are opening up new business models and growth strategies.

In the digital age, football clubs need to develop new business models and marketing strategies if they want to remain competitive off the field as well as on. A growing generation of football fans has grown up in the digital world. And especially for these “digital natives”, a club’s digital offering will play a crucial role in determining whether they become fans of the club and ultimately remain loyal to it.

As the saying goes, “After the game is before the game”: digital technology and media are enabling football fans and clubs to communicate with each other well beyond the 90 minutes of the match. And these technical opportunities are fuelling demand for more content and personalized user experience.

SPEAKERS: Steven Adams, Richard Lamb, and Richard Denton